Current Situation Let’s start with Apple.
Apple has been a stable emblem within the cellular industry ever given that they began. We’ve visible iPhones and iPads, all starting from decent to exceptional pleasant devices. Of course, each new machine has its problems. However, Apple always played on the ball pretty fast. They deliver high best hardware but a bit lackluster software in positive regions.
I’ll give you a easy instance. The menu of your iPhone or iPad. It’s now not too clean to change the format of things or personalize it, as they say. Apple has put up positive restrictions on what you could and can not do with the standard software program. Of path, clever people have discovered a way around this, but charging bucketloads of money for a excessive exceptional product without being capable of adding a personal touch? A bit extraordinary, in case you ask me.
Another software program-associated issue that held me again from ever buying an iPhone or an iPad is the need to use iTunes. iTunes is a high-quality application, do not get me wrong. I use it on a bi-weekly foundation for my iPod. However, I predicted more from apple concerning their iPhones and iPads. Any media you might want to load at the internal memory of stated gadgets calls for iTunes. Up to a sure diploma, I’m able to apprehend the want to use an extra program.
But iTunes is so clunky to use. It’s slow at instances. It takes a while to finish record transfers. It would not permit you to hold a few authentic media codecs, as they must be transformed first. All in all, for me individually, this s a as a substitute terrible factor of the otherwise first-rate products. I opt to get matters accomplished nicely, fast, and hassle loose.
Next up, we were given Google, with the Android OS.
Google has emerged as a household emblem to all and sundry, even remotely related to net or technology. They have come to an extended manner, but, additionally, they still have pretty a long way to head. I’m an Android person myself (not necessarily a fanboi, though), and I like the nation Android is in.
I’m a media individual. It doesn’t fill all my needs even though. None of the Android OSes, being it official releases or custom-designed ROM, can completely fulfill me. I think there is a mild at the end of the tunnel, but we’ll eagerly anticipate and see what the future holds in the shop for us.
The largest downside of the Android OS is this: Gingerbread is fine for smartphones, but now not all fashions will see a (legitimate) Gingerbread version. Honeycomb is an exceptional piece of software program for drugs; however, now not all pills get an improvement to Honeycombs, which is meant to be THE Android OS until we get Ice Cream Sandwich to get a “unified enjoy from both worlds.”
In this regard, Apple is extra regular in making a complete OS to cover that positive tool’s needs and strengths. I’m quite certain Ice Cream Sandwich (from what I’ve visible thus far) makes a large step in the right direction. But there may be nonetheless paintings to be done after that. But we are getting ahead of ourselves right here; we’re going to come returned to Ice Cream Sandwich in a while.
This all brings us to Blackberry. Where to begin in this matter?
Blackberry has been a norm for enterprise users and a truthful share of non-enterprise customers for years. Everyone needed to personal a Blackberry to ensure the most advantageous cellular experience on their smartphones or capsules. And Blackberry still supplies a few remarkable business functionalities on its devices. If it works nicely, this is.
I’m sure you’ve got all heard about the recent Blackberry outage, which left most (if no longer all) its customers international without e-mail and internet services for some days. We’re not talking approximately some hundred people right here, folks; we speak approximately a GLOBAL OUTAGE of the maximum used offerings on a phone or tablet. After everything was taken care of, they attempted to make up for this by giving everybody “over a hundred dollars well worth of top-rate programs without spending a dime.”
Now, let’s be honest here: how many of you had 3 or more useful premium apps in that bundle? Basically, most of you got diddly squat. This means Blackberry most effectively made as much as the enterprise users, if they clearly had any use for the premium apps, that is. All other users got left inside the bloodless. A latest survey said that 60% of cutting-edge Blackberry customers would not sign on for a new Blackberry tool after their agreement expires. Ouch!
On a brighter notice, this will now not be the quit of Blackberry, nor RIM. But the equal applies to Blackberry because it does for Google: set a step within the right direction, and hold pushing forward from that factor on. If you need humans to live with Blackberry or even entice new customers, you may just get your act together instead sooner than later.
Last, however, now not least, we have Microsoft’s Windows Mobile.
This should virtually be the darkish horse in this race, in my view. Windows Mobile has been around for some time, hasn’t done any splendid successes. However, it hasn’t been put out of commercial enterprise through the opposite competitors. It’s constantly been round and accepts as true with me; it will be around for an awful lot longer after the competition would possibly have disappeared into obscurity.
Microsoft’s Windows Mobile, or Windows Phone because it has been formally referred to, has been a synonym for fine user stories (typically as a minimum), mixed with first-rate hardware, in a belief in Windows-esque surroundings. Windows Phone has constantly been aimed at the customers and no longer always at enterprises, compared to Blackberry’s RIM.
After going through cancellation in improvement in 2004, Microsoft reorganized the Windows Mobile Group, main to the primary, albeit interim, Windows Mobile release in 2009. Things didn’t start properly because Windows Mobile wasn’t well matched with any Windows Phone programs. This became guilty on a lack of assets and time.
Eventually, the naming of the OS changed to Windows Phone 7. (Sounds catchy, do not you observed?) As of this writing, Microsoft has sealed a deal with Nokia (yes, they’re nonetheless around) to distribute Windows Phone 7 on a brand new line of smartphones coming to a place close to you. However, those actual places are nonetheless undisclosed as of now. You should love a bit of mystery human beings!
Part 2: The destiny?
In my opinion, this deadly four-way will cause a three-horse race, with the opposite participant sitting in the seats watching on and slowly biding they’re masterfully professional go back plan to the scene. I’ll explain my destiny vision of the cellular world:
The top brands will remain Apple, with their iOS, and Google, with their Android OS. Both groups appear to be heading down the same path in software program improvement, consumer revel in, and hardware upgrades. However, Apple nonetheless has a large head start because they manage all factors of the manufacturing and development method.
Android will hold on to growing cellular devices’ sales (not shipped devices, real income) but remain a piece at the back of Apple’s undisputed management of the modern-day market. A twist for the management would possibly manifest at some point within the future. However, I wouldn’t expect it within the first years. However, slowly but progressively, we can see the marketplace night out.
Windows Mobile will be appealing to most low-quit, non-technical users. They have a line of decent smartphones developing, which might be smooth to apply with first-rate hardware beneath the hood, produced by Nokia. Not anybody desires to pay big money for a smartphone, and most honestly, not anybody desires all features available on iOS or Android smartphones or pills. Will we ever see Windows Mobile on a tablet? Only time will inform, but it might be a smart decision in my view.
Blackberry’s RIM will ultimately be left at the back of in years to come if they don’t step up their sport towards both normal purchasers and establishments. They may additionally very well go away from the mobile marketplace altogether and never be heard from once more in this regard. Or they might wonder us all and become the number one company within the business. Who can tell?
